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Wood type is beautiful. It’s aesthetic qualities of wrinkles, flaws and tactile characteristics are unique to only real wood press. Typeface is a film that focuses on the convergence of modern design and traditional technique at the Hamilton Wood Type Museum is in rural Two Rivers, Wisconsin. It is home to over 1.5 million wood letterforms – all available to hold, touch, and use in printing workshops. As the film’s site describes, “the scenario at the Hamilton Museum illustrates an intriguing convergence: the historical transformation of a craft having evolved from a practical, commerce-driven commodity to an object of aesthetic inspiration and academic study.” Of course, most contemporary graphic designers can certainly appreciate and admire these beautiful artifacts and the work that they produce.
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The demand for wood type was originally fueled by Industrial Revolution posters who’s large type could not be metal. Wood type was incredibly effective in poster design where the objective was to simply be louder than the poster next to you. Unfortunately, offset lithography overthrew the press in the 60s because etched metal plates eliminated the need to set individual pieces of type. Although it’s lack of practicality made it obsolete, it seems to now be making a comeback thanks to the oversaturation of mass production. Society is now flat, and the touch of letterpress stands out again. I was amazed by the passion of the craftsmen in the film who describe letterpress as laborious, but very relaxing. Enthusiasts hoping to keep the practice of letterpress alive note that using a computer to mimic wood type style taints the entire process. It is simply not authentic. Computers are too fast and automated; handling type gives respect to details and design process.
The film made me sad for the uncertain future of wood type as it’s original craftsmen grow old, taking all the tradition and detailed practices with them. It is rather tragic seeing such a focus on computer generated work and design software over handcraft. The film definitely has, “great characters both wooden and human” as it takes an in-depth look at the lives and feelings of the craftsmen, artists, and design students. I would absolutely recommend this film to anyone interested in design, typography, or even American History. If only Wisconsin were a little closer…
Film site here.
Museum Site here.
For you: Ok, who out there has been to the Hamilton Wood Type Museum? Please tell me about the experience!

















